How Do Sunk Costs Affect Decisions?

How do sunk costs pertain decisions? Word render by: 2135 The sunk cost effect refers to great deals greater tendency to continue an endeavour once an enthronization in money, effort or time has been made (Arkes & international ampere; Blumer, 1985). therefrom costs that meet been paid (or sunk) shape peoples decisions to continue investing opposing the staple fiber pattern in economics; that the past should affect circulating(prenominal) decisions (Frank 1994). The set out essay will expose both(prenominal) relevant examples of the capacious research made on the face in an get to clarify how sunk costs affect peoples decisions. Arkes and Blumer (1985) conducted an experiment in which participants were presented with a scenario in which they first had bought a ticket for a move get by to land mile for $100, and weeks later(prenominal) they had bought another(prenominal) ticket for a ski charge to Wisconsin for $50. Participants were told to turn in that they would enjoy the Wisconsin ski stumbler more(prenominal) than the Michigan ski trip. once the trips were bought, they noticed that both trips took bulge on the same weekend. As the tickets were non refundable, each participant had to bode which trip they would favour to go on.

Considering that traditional economic theory posits that decisions should be base on costs and benefits that are pass judgment to result from the prize of each option, it would be assumed that everybody should consent chosen the or so enjoyable alternative, i.e. the Wisconsin trip. However 54% of participants chose the least app ealing option, the Michigan trip, suggesting! that their decision had been affected by the higher cost incurred, disdain the fact that they would enjoy the Wisconsin trip more. In another experiment, Akes and Blumer (1985) presented participants with a scenario in which a soldiery, charm he was on his flair home, bought a TV dinner party that was on sale for $3. Once at home, he called a friend and asked him if he would the like to join him to have a quick TV dinner and watch TV. The man then goes out to buy another TV...If you want to get a full essay, order it on our website: BestEssayCheap.com

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