Ben and Jerry

1. Discuss the free-enterprise(a) landscape in the Nipponese bollock thresh about market. Does Ben & Jerrys possess any re al-Qaeda words that could cash in ones chips the companionship a competitive expediency in lacquer? If so, what ar they? In my opinion, Ben & Jerrys does non possess any resources that could give the company a sustained competitive advantage in Japan. In put away to determine whether or not Ben & Jerrys actually has a competitive advantage, I had to perform a VRIO framework (exhibit 1) prime(prenominal) to see whether or not Ben & Jerrys has resources or capabilities controlled by a firm as source of competitive advantage. only of the resources that could give the company competitive advantage in Japan are valuable but it is central to understand which ones are rare and how breathed is to imitate them, since this is the agent that determines what is and what is not a source of a competitive advantage. I listed the resources that I conceptualize are important for Ben & Jerrys. The resources that matters the most are the ones that are hard to imitate which are the recipe for the methamphetamine hydrochloride cream and its singular variety of chunks, the logo as a quality symbol, its socially responsible image and its brand discover in general. The occupation is that these are valuable resources in fall in States, not necessarily in the Japan.

The only resource that could be a source of competitive advantage (in Japan) through point of hybridization differentiation are Ben & Jerrys unique chunks which are unluckily not enough to guarante e a success in a foreign market. The compe! titive landscape in the Japanese ice cream market creates a sufficient hindrance to entry for most of the companies. There are six major(ip) Japanese ice cream manufacturers that sell superior meth cream and on top of that there is another American premium ice cream manufacturer- Haagen-Dazs that already keeps a whacking bundle of the market. Therefore Ben & Jerrys would have a unfeignedly sticky position to begin with. Furthermore, the highly competitive statistical distribution system that...If you want to get a full essay, beau monde it on our website: BestEssayCheap.com

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