Bally Total Fitness Marketing Audit

blooming(prenominal) substance fittingness Marketing Audit fucking(prenominal) Total fitness Marketing Audit fucking(prenominal) Total seaworthiness is the largest, and only nationwide, mercenary operator of fitness centers. Ballys has approximately quad million members and 420 facilities across the join States and around the globe. (ballyfitness.com, 2004) A market audit was performed on the club in order to survey their total marketing syllabus to see what was and was not works to increase business. The following go away summarize break findings of environmental aspects and marketing. Finally, any recommended actions that may be demanded for future grooming will be discussed.

The environmental aspects that were considered for the Bally Total Fitness audit were demographics, markets and competition. Demographic trends have shown that the one-time(a) segments of the United States (ages 45-65+) are ripening the fastest. Bally Total Fitness would be wise to consider marketing towards this age grouping as their needs change. An est...If you urgency to get a serious essay, order it on our website: BestEssayCheap.com

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