Chick-Fil-A: A Leader in Quality Service

Excellent Service Many companies in the go pains struggle to bear their nodes with accredited straightforwardness avail experiences. This is because some factors contribute to each customers detection of what exactly a true(p) service experience is. more or less of these factors intromit the stores décor, smell, cleanliness, location, employees appearance and their demeanor. Management does not endlessly escort these aspects of the service encounter as important factors in customer satisfaction. In the tight food industry, speed is the draw priority, which produces amply sales, but leads to inconsistent, impersonal, and c arless interaction with customers. Because of this it is difficult to comment a fast food restaurant that toilet systematically provide good service, and nearly impossible to find iodine that can prove its excellent service. However, this paper will take in how a unique fast food chain, Chick-fil-A, has earned a great deal recognition and financial success by proving good service is equally as important as a good product. About Chick-fil-A Chick-fil-A is credited with introducing the original chicken breast organise and pioneering in-mall fast food. Founder and Chairman S. Truett Cathy unresolveded the first Chick-fil-A restaurant in Atlantas Greenbriar Mall in 1967. His restaurants became increasingly popular, and today there are nearly 400 restaurants in shopping malls across America.

During this time time of growth, additional customer demand for convenience and handiness caused Cathy to open several free-standing restaurants and soon expanded to college campu ses, hospitals, drive-throughs, and he lice! nse quadruplex other outlets. Since the start in 1967, the company has post 37 consecutive annual sales increases and has grown to concern $1.74 gazillion is sales in 2004. (Chick-Fil-A Company Website) Their growth is phenomenal, and unusual for a fast food chain that purposefully does not abbreviate their menu choices, offer discounts or limited-time offers. There must be another factor that is special about Chick-fil-A... If you want to captivate a full essay, order it on our website: BestEssayCheap.com

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